Does Culture Translate In Digital Design?

Culture is often thought of as something intangible – a set of values, beliefs and traditions that are passed down from generation to generation. But in recent years, culture has become increasingly linked to the digital world.

As more and more people around the world connect online, they are exposed to new cultures and ways of thinking. At the same time, the internet and social media platforms have given people a new way to express their own cultural identities.

So does culture translate into digital design? In other words, do designers need to take into account different cultures when creating websites, apps or other digital products?

The answer is yes and no. On the one hand, there is no “one size fits all” approach to digital design. Every culture has its own unique set of values and traditions, and these need to be taken into account when creating products for that market.

On the other hand, the global nature of the internet means that many users are exposed to a range of cultures. This makes it important for designers to create products that are accessible and understandable to as many people as possible.

So how can designers strike the right balance? Here are a few things to keep in mind:

Know your audience

The first step is to understand who your product is for. If you’re targeting a specific culture or region, make sure you research the customs and traditions associated with that area.

Keep it simple

When it comes to digital design, less is often more. Avoid using complex designs or concepts that could be confusing for users from different cultures.

Be aware of language barriers

If your product will be used by people who don’t speak the same language, make sure you use clear and concise text. It’s also a good idea to use icons and other visual cues to help convey meaning.

Respect local customs

Some cultures have specific customs and traditions that need to be respected. For example, in many Western countries, the colour red is associated with anger and fear. In China, meanwhile, the colour red is often associated with luck and happiness.

Use common symbols

There are some symbols that are universally understood, such as a heart to represent love or a circle to represent the sun. Using these types of symbols can help make your product more accessible to users from different cultures.

Digital design is a global industry, and that means designers need to be aware of the different cultures their products will be used in. By taking into account the factors mentioned above, you can create products that are both culturally sensitive and understandable to a wide range of users.

Designers often have to think outside the box to come up with user-friendly designs for a wide range of cultures. International agencies like Instasense are good at catering to global audiences and this comes with experience and interpersonal skills.

What are your thoughts on this topic? Do you think designers need to take culture into account when creating digital products? Let us know in the comments below!

Looking for something?


Instasense is a digital powerhouse offering bespoke marketing and software engineering solutions to a global audience.


Be the first to know about our new content.

We don’t spam! Read our privacy policy for more info.

Let’s Connect


Submit a Comment

Your email address will not be published. Required fields are marked *