Social media is a great way to market your small business. It’s affordable and allows you to reach a large number of potential customers. Here are six ways to get the most out of social media for your business.
1. Focus on building relationships
When social media is used as a marketing tool, it is easy to fall prey to social media fatigue. That means social media becomes another task scheduled in the calendar with a strict deadline, rather than a place to build relationships and create connections with customers and potential customers.
Take time to engage with social media to socialize with your customers rather than use social media as another marketing channel. Let social media become a place for building relationships and creating connections.
2. Treat social media like you would treat word-of-mouth
Social media is just another platform that can be used for the word of mouth marketing. That means social media marketing is not about pushing out promotional messages or trying to sell something, social media marketing is about focusing on building relationships first and foremost.
Make social media a place for conversations with your customers rather than a place where you are constantly pushing your message, product, or service. Let social media become a platform for socializing with your customers. In fact, social media marketing is the social side of word-of-mouth.
3. Use social media search to find conversations about you and your industry
One easy way to use social media marketing is to find conversations going on about you or in your industry, join those conversations, and engage with social media users to build relationships.
Find social conversations by using social media search tools, using social listening tools that are designed for social media marketing, or just searching social sites manually. Once you have found an interesting conversation on social media, then join the conversation and engage with social media users in a meaningful way.
4. Use social media monitoring tools to measure social media engagement and social media conversions
Once you have socialized on social media, one easy way to track the social side of word-of-mouth is by using social media monitoring and listening tools.
Social media monitoring tools will provide you with a detailed list of all social media activity related to your social media profiles, social media pages, social media posts, social media messages, social media conversions, or anything you decide to track. Using social listening tools will help you find out what people are saying about your brand and how customers feel about your business.
5. Use social CRM tools to manage social media conversions
Once social CRM tools are used to track social media conversations, social CRM tools can then be used to measure social media engagement and social media conversions.
Using social CRM tools like HootSuite, SproutSocial, or Hubspot will help you get a better understanding of how your social brand is performing, social media engagement with social media conversations, social conversions from social media conversations. Social CRM tools will give you access to all social activity related to your social profiles or social pages so you can track and manage social media engagements, follows, likes, follows back, tweets back.
6 . Use social business intelligence tools to generate social media insights
Once social media engagement is measured, social business intelligence tools can be used to find out how social media is performing for your brand. Social business intelligence tools will help you learn more about social media conversions, social connections made on social networks, social followers, social likes, social mentions, or any other type of social social social social social social social social social engagement, conversion or insight that you would like to find out about.
Conclusion paragraph: Have you tried any of these social media techniques to boost your online presence? What has worked well for you and what hasn’t? We want to hear from you, so please share your thoughts in the comments below. And don’t forget to subscribe to our blog for more great tips on how to use digital marketing to grow your business.