SEO Tips for Small Business

Almost every small business wants to improve its search engine ranking, but most don’t know how or where to start. There are plenty of technical things that you can do to increase the number of visitors your site gets, but this article will focus on some more basic steps that can get you started.

Add Your Business Address to Your Site

Adding your business address to your website is a basic, but effective, step that you can take to improve your SEO. This will help Google and other search engines better understand your business and rank you higher in local search results.

Claim Your Google My Business Listing

Google My Business is a free tool from Google that lets you manage your business information across Google Search, Maps, and Google+. Claiming and verifying your listing is a quick and easy process, and it’s a great way to improve your online visibility.

Optimize Your Website for Mobile

In 2015, mobile traffic overtook desktop traffic for the first time ever. If your website doesn’t look good on mobile devices, you could be losing valuable traffic. Even if the desktop version of your website looks fine, adjusting it for smaller screens will help users navigate quickly and smoothly.

Use the Right Keywords:

When choosing keywords for your website, focus on identifying long-tail keywords that you can use in content (not just title tags). Your focus keywords should be relevant to your business, so choose them carefully.

Use Keywords in Your Title Tags:

Keyword-optimized title tags are an important part of search engine optimization, and they’re one of the first things that new webmasters learn about. Many small businesses forget to optimize their title tags, but it’s an easy thing to fix.

Write Compelling Titles:

Titles are important on search engine results pages (SERPs), so it’s a good idea to spend some time coming up with good titles for your posts. Longer titles tend to rank better, so make it easy for users to identify what your site is about.

Write Content that Searches Want:

When writing content for your site, spend some time identifying what users are searching for and create content around those topics. If you’re able to write in-depth posts on specific topics related to your business, you’re likely to rank better in SERPs.

Write for Humans:

It’s important to write content that people want to read, not just search engines. Make your writing easy to understand and avoid using complicated jargon that most users won’t be interested in. If you can keep your focus on the user and make them want to visit your site, you’ll be much more likely to get quality links back to your site.

These are just some basic SEO tactics that you can implement today to help your website rank higher in search engine results pages. There are many other things you can do to improve your site’s SEO, but these should get you started. If you would like more information or assistance with SEO, contact us and we would be happy to help. What other techniques have you used to increase traffic to your website?

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